Today, at the Content Revenue Strategies conference in New York City, we announced that a small group of publishers will begin testing a new AdSense interface in limited beta. Inspired by the feedback we’ve heard directly from you, the new interface includes features designed around your top three requests:

Provide insights to help you make more informed decisions about your sites.

The new AdSense interface includes more detailed performance reports and enables you to view daily stats in graphical formats. It also will provide you with additional metrics such as the amount you’ve earned from various ad, targeting and bid types. Here’s a glimpse at what the new reports currently look like in our beta:

Offer you more control over the ads that appear on your sites.

We’re also continuing to make improvements to the Ad Review Center. Upcoming enhancements will give you more options to manage the ads that appear on your site, as well as a cleaner interface that makes it easier to find and review them within the Ad Review Center.

Help you manage your account more efficiently.

We’ve streamlined the AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously. Additionally, to help you get the most out of AdSense, we’ve added more relevant help on every page, a message inbox for tips from our team, and alerts with important account related notices.

In order to collect feedback on these enhancements from publishers in multiple countries, we’re rolling out the beta test of the new interface today in English, Spanish, French, German, Italian, and Japanese. Although we aren’t able to extend invitations to additional publishers yet, we’re planning to roll this test out to thousands of publishers over the coming weeks. We’ll be sending email notifications to the beta test participants to let them know.

Thanks again for all of your feedback so far, and we’ll be sure to let you know when we’re able to offer the new interface more widely.

Posted by Jonathan Bellack, Group Product Manager, and Tim Evans, Product Manager
Thursday, November 05, 2009 at 9:41:00 AM